Sharpening the strategy

From the mid of 2012, Kemira has been working on sharpening its strategy to strengthen the focus on water quality and quantity management. Multiple steps have been taken to understand the competitive positioning and market opportunities of Kemira in the different segments, to define the direction of the future strategy, as well as the related implementation measures and risks. Kemira will start to implement the prioritized actions immediately after the approval of the sharpened strategy.