Market and customer segments
Kemira has organized its business into four customer based segments: Paper, Municipal & Industrial, Oil & Mining and ChemSolutions. ChemSolutions has previously been reported under Segment Other, but will be reported as a separate segment as of January 1, 2013.
|Paper||Municipal & Industrial||Oil & Mining||ChemSolutions|
|Pulp and paper industry||Municipal drinking and waste water treatment plants, industrial waste and process water plants||Oil, gas and mining industry||Feed, farming, leather, detergent, airports and chemical industries.|
|Number of employees at Dec 31, 2012|
|Revenue in 20121|
|EUR 1,002.0 million||EUR 686.6 million||EUR 321.1 million||EUR 186.0 million|
|Comprehensive product range for pulp and paper wet-end.||Main products coagulants and flocculants (polymers).||Antiscalants/corrosion, biocides, coagulants, defoamers, dispersants, flocculants, emulsifiers.||Formic acid, sodium percarbonate, leather tanning agent and products based on organic acids.|
|Accessible market size approx. EUR 26 billion of which EUR 7.6 billion is relevant for Paper.||Accessible market size approx. EUR 26 billion of which EUR 7.5 billion is relevant for M&I.||Accessible market size approx. EUR 26 billion of which 9.4 billion* is relevant for O&M.||Accessible relevant market size approximately EUR 2 billion.|
|One of three key players globally*||#1 in coagulants and #3 in flocculants worldwide||Ranges from 1 to 4 depending on market and product line*||#2 in formic acid
Leading position in Feed Acids globally and in Airport runway De-icing/Europe.
|Market dynamics and business drivers|
Shift towards emerging markets, with few globally present competitors.
|Stricter environmental regulation, focus on energy efficiency and recycling.||Increasingly important role of water management and related new technologies.||
Need for chromium free tanning agent, new chemical applications for formic acid, expanding feed acids market APAC and Americas.
|Efficient utilization of water at the core of pulp and paper manufacturing.
Energy consumption, product quality, process runability and customers’ profitability depending on water efficiency
|Reliable water treatment for municipalities and industries.
Coping with water related challenges such as water scarcity, cost, quality as well as stricter regulations for discharges.
|Increased total process efficiency requirements for water-intensive oil and mining processes.
Applications reducing costs, minimizing water consumption and increasing yield.
Focus on environmental regulations – waste water and reuse
|More efficient leather tanning process reduces water consumption and simplifies water treatment.
Preservation of feed and raw materials reduces the amount of water needed for feed production
¹ According to the old organizational structure. Restated figures will be published in March 2013.