New Product Development process
The New Product Development (NPD) process aims at improving project success rate and ensuring that the projects are strategically relevant. It is also a tool that helps controlling projects’ technical and market risks and directing systematic decision making. NPD is primarily a business process that demands commitment from the whole organization.
The NPD process workflow initiates from customer needs or market insight, and follows five main stages, with commercialization of the project as its final stage. A new product needs to fulfill all of the criteria in each stage before passing to the following stage, guaranteeing the high quality and the business relevance of the product.
Sustainability in the NPD process
In 2012, Kemira introduced a new sustainability target for its NPD process. The aim of the target is to further develop the sustainability of the company's products and applications and help customers to increase their water, energy and/or raw material efficiency. The objective is to have sustainability and safety aspects systematically evaluated in all new product development (NPD) projects by the end of 2014.
Already at present, safety aspects are considered at an early stage of the NPD process. The product safety check includes a regulatory review and approvals, compliance mapping as well as risk evaluation. In the sustainability check, the new offering is compared to benchmarked offerings or existing solutions from both Kemira’s and a customer point of view. The R&D project sustainability check also covers the economic value, energy and raw material efficiency and EHSQ risks of the new offerings.